Hundreds of school banners, bus bench promos and billboards, not to mention high-volume text and robo-call campaigns, are inundating parents of California’s youngest students this summer as 4-year-olds have suddenly become the hottest recruits in California.

Last year’s lackluster launch of the state’s free transitional kindergarten expansion has propelled school districts into high gear this summer, ramping up efforts to entice the families of California’s estimated 449,070 4-year-olds to enroll their children in public schools. Continue Reading